The Huddle - Episode 144 -Blue Collar Cruise #8

Hop in—we’re taking another spin through what’s hot (and what’s not) in the trades! On this week’s Blue Collar Cruise, Paul, Daniel, and Jose are back in the driver’s seat, diving into the biggest stories, industry shifts, and real-world issues facing the flooring and construction world right now.

From job site wins and woes, to technology trends and trade show takeaways, this episode is packed with the kind of unfiltered, real talk that makes The Huddle your go-to pit stop for flooring industry insight.

💡 What You’ll Learn in This Episode: This week, we're diving into how AI is (and isn’t) being used in industries like architecture and construction — and why only 6% of architects are tapping into its real potential. We’ll talk about the risks of AI, privacy concerns, and why younger generations are quicker to embrace it. Plus, we’ll break down upcoming tariffs, supply chain impacts, and how they could shake up the flooring and real estate markets. If you're in sales, construction, or just curious about AI's future, you’ll want to tune in!

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The Huddle Podcast is where the flooring industry comes together to connect, learn, and thrive! Recognized as the #1 podcast in the flooring community, we provide an unmatched platform for professionals to discuss everything from installation techniques to industry trends.

At The Huddle, we’re all about driving Forward Progress—empowering seasoned installers, contractors, and flooring enthusiasts to grow, innovate, and lead in their craft. Whether you’re looking for real conversations, actionable insights, or inspiration to take your career to the next level, The Huddle is your home for real discussions that matter.

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Heat Heat

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Heat Heat

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Hey what's up everyone Welcome to the huddle We are your weekly playbook when

once again anytime Paul is here you don't get the good intro because he's

the only one that can pull it off He's so excited to deliver the intro

It's his own little brach child That's why it is he he worked really hard on that intro and he like previewed it to

us like four or five times before he said it the first time and then I think he changes it a little bit every week Uh

he did uh he said that he practiced it in his reflection Not just the mirror but anytime he seen his reflection somewhere he would stop and practice it

So we're on the blue collar cruise number eight now I missed the last one I

think So I think you missed the last couple Yeah I've been slacking lately Well I

missed the last couple episodes even So welcome back

So we're going to be Go ahead I was going to say can you hear me okay now that I adjusted all this

right here Basically eating the mic Yep

So today we are actually going to get into some uh some AI talk because it's one of

the those biggest I want to say things that people

really don't understand yet but everyone is still using it just

maybe not to the extent that they should be I think yeah there's more more and more

information and videos coming out on on how to utilize it I mean we had a conversation earlier today that uh made

me realize what that I'm not using it to the potential that I that I can be or

should be Yeah So this one is talking about

um architects using AI and it's an

actually staggering low number to me right They're saying that 6% of

architects use AI regularly which is crazy because I thought it would be way more but um going through some of the

I've been going through some Microsoft co-pilot classes and in there even the number was

a lot lower on people that are using AI regularly So you think

that you know 50 60 70 plus percent of people use AI regularly when it's

actually a little bit lower than that in the workforce But of the people that use it how are

they using it too So they're just uh it replaced Google

search It really did I mean I I it didn't really replace it right I mean

you you search something on Google and it comes up with that AI generated thing right at the top and then it gives you

everything else after that So of

the of the 6% that are using it

uh 53 have experimented with AI tools indicating interest in the field uh

firms with 50 or more employees are at the forefront of adoption right Because you're looking they actually have

someone in charge uh I guess teaching people how to use it So the the bigger

you are the more apt you are to use it because people are actually showing you how and they they're implementing

different practices to keep you safe because AI is uh is crazy Well you could

dedicate um the staff for it too right like a a company with 50 or more employees

essentially might have someone that they can just allocate to that the growth of AI uh um involvement uh as their

full-time position until it's implemented So 8% have fully implemented the the AI solutions and additional 20%

are in the process of doing so And that's when it gets difficult because if you're in

these these classes that I've been attending you know a lot of people are scared to say that they're using AI because they think that it's one

cheating at their job which it's not It's just a tool And that's what we need to start realizing that AI is not going

to take over it's just a tool just like any other tool in your toolbox So they they think that it's

cheating or two that they're going to get in trouble from their their workplace So I think it was something

like um 70% of the people that were using it were using their own

personal AI rather than a company supplied one which is even scarier

because AI is the model is used it uses your

information in order to learn and when you're you get it through like us so we

use chat at GPT and Microsoft Copilot right Both So

they they kind of do different things Microsoft Copilot is more focused on like I

can have that look at our our documents in the cloud and pull data from that

When chat GBT you actually have to feed it the information in order to give it back to you

I think there's a way to give it permissions too but the permissions are limited um through chat Uh so if you're

just using you know something the free version basically it's going to use whatever information you give it and

it's going to retain that information Um basically once you give it to

it you're you never getting that back You can't be like "Hey I messed up Give

me that information back." It's just like when people used to say once you put something on the internet it's there forever Once you put something into

these AIs it's in there forever Unless you have a subscription right So we we

have the subscription so that way it doesn't train the models and it keeps our information safe

Yeah And you know what Yeah So that 6% um that are utilizing it like you said

that's low and and maybe that's low because of uh you know internally they

don't want to share information Maybe there's uh proprietary information that they're afraid of of leaking or um

they're just afraid of any type of leak as far as uh contacts uh email lists I

mean there's a there's a lot of bad that could happen if it's if you're not safe

about it Um and you don't want to go to it for legal advice and don't want to put

financials in it It does make mistakes and maybe that's what and that's called hallucination When AI makes mistakes

it's called hallucinating Yes So uh architects aged 50 and under are

more inclined to use the AI tools which we're seeing that with the

the younger kids too right My son actually posted uh reposted a Tik Tok the other day that it was like if chat

GPT was a person and it's like he's going up and giving them you know bringing them in for a hug and stuff and

they're just chilling eating dinner together It's like the younger younger people embrace it more

Yeah I defin I gave uh my son access uh to um chat and have his own little

channel and all that And uh yeah he just uses it to ask information He he asked a

lot of questions that a 12-year-old would ask And that's what it's supposed to be used

for right the tool then and I think we talked about this one of the last times we talked about AI was them going in

there and and asking the or telling the kids yes you need to use this as a tool

and not as your own brain basically and you

ask it hey how do I learn about this rather than just asking it questions and

thinking that it's going to give you the right answer use it as a tool to learn

Uh the people between 35 and 50 predominantly use the chat bot which is

just just that asking questions while people 35 and under are using it for um

image generation which I have still I have not been able to

get chat GPT or any other thing to actually generate an image the way that

I want to No Yeah You got to be very specific and detailed and yeah I've

messed around with it a little bit and I think uh well it's just the spelling of the words even like I I would put like

preferred flooring and give me some different logo variations for this and it never spelled it right even though

you give it the correct spelling Sometimes you got to tell chat that

they're not listening they're being insubordinate and then and then he'll apologize

So among the 6% who regularly use AI 91% engage with chat bots which is what

everyone thinks of right You go on there you type it Uh 70% employ image

generation tools and 61% utilize grammar support and text analytics which is like

you said it's the new Google You're not going on there and just typing a word seeing how it's spelled You're

asking an AI how to how to spell things even Yeah

So and there's 90% of architects are expressing apprehension

They don't want to use it because hallucinating the accuracy of the outputs right

potential unintended consequences which are you going to get disciplined

by your boss Are you going to feed this information that is proprietary that's

not supposed to be out there and then oops I uh I'm on my own account not the

company's account I just messed up you know So one of a while ago when when it

started getting traction AI I took one of the um education classes that were from the chamber and that was one of the

one of the things that uh one of the instructors or whoever was leading that um had said was that when it came out

some people were putting proprietary information out there that made some of their

um inside documents available to the public and like with financials and

something like that And then once someone else asked the question it can refer to that document and be like "Oh

so Samsung I believe it was did that where engineers were putting code in there." And once you put that in there I

think that's exactly who who was used for the example was Samsung

So you just have to be careful And that leads to the next one which is security and privacy issues right

Because all it takes is if you do have both and then you put everything

into something that's not secure that's an issue And just I think it's just the

older people don't really trust technology anyways right It's

like I I'll put it in terms of you when we started switching over to just take

off software and then you you you being like I don't trust this I just want to

look at a print and then give me a drafting table and a ruler and and some

color pencils Let me do some work But um yeah that that ship has sailed a long

time ago I'm happy that I know how to do it that way but um I'm I'm more excited

about being able to use technology

The authenticity and differentiation between human and AI generated

content and the transparency in data storage and usage is what people are worried

about And the AI generated content can be very very real sometimes I mean I've

seen videos where the only way you know it's AI generated is because there's like there's a glitch in it right A

glitch in the matrix It's just that one little thing but everything else looks totally legit There's pe been people on

TikTok that have come forward and it's like guys I am not this person This is

AI generated and it looks exactly like the videos that these other people post So I think that's one of the scary

things about it especially now How can you tell Well and um and a lot of

subscriptions too like uh even like Instagram and and um some of the the

platforms that they use for for shopping some of those videos are just straight

AI and they're coming out and saying that they've been using AI to generate videos um you know videos

to attract more people by cleaning up uh whatever raw

footage they have And yeah it's

It does what it tells what you tell it to do and it learns what you allow it to learn

um a lot faster than than any person a lot faster than anything you've ever seen

So uh a survey indicated that 74% of architecture engineering and

construction firms are integrating AI in various project phases particularly in

design That's 48% that's them using it as a tool getting ideas because you

where do these things come from and they got to come from somewhere And if you can use it as an idea generator that's

particularly helpful I mean just think of it in terms of writing If you're writing an article and you don't know

how to begin hey this is the article that I'm writing This is what I wanted to talk about Can you help me out a

little bit And

48% was a design and then planning is

42% So there's a lot guys there's a lot for AI

I mean to you can talk about AI for eight hours a day seven days a week and

not run out of things to talk about I have been to this to the same technical like like the the class for Microsoft

co-pilot numerous times and learned something different every single time Not only because there's so much to

learn but because it's always expanding They release things all the time

So the what they're finding um as far as obstacles of this implementation is the

cost the training for people Um I mean

just look at co-pilot in general I think it's like $32 a month per seat that you

have So it's like if you have a team of five 10 people that are using it that

cost per month is is going to go up exponentially Um we we only have a couple people that

use it but that's also because of the data privacy Like once you get your

co-pilot and you don't have things set up the right way everyone is able to access the information that it can that

it has Uh data privacy and security concerns lack of skilled personnel

that's a that's a huge one right there uh the resistance to change within the industry and we talk about that all the

time And then you look at the ages of people and that's it's the same thing

different piece of of technology It's and when we say technology we don't just

mean computers and stuff because we look at adhesives and talk about technology

and that's when installers are like I've been using this adhesive for 30 years this is how I'm gonna do it And all it

does is it's as easy as reading the bucket to to get to where you're supposed to be And it's just that push

back I I wonder is anybody in the audience uh uh using AI What do you use it for It doesn't have to necessarily be

uh flooring related just in general to see kind of give everybody else an idea

of what direction you can go because everybody's authentic man Everybody has their their own things they're working

on So just curious I'm like me on the

personal side I'm using it for meal prepping cuz my son was in wrestling and

he was like I want to meal prep I mean typically you know it's one of those

harder things to do it's is to actual meal prep but to get things

to mix up in there because I only cook certain things typically So I went in

there and I asked AI you know me and my son are meal prepping He wants to either cut weight maintain weight

uh give me some ideas using these ingredients This is what we like and this

is the like you said the more information you give it the better off your results are going to be And that's

what I did And it's been I mean we meal prepped for a while and got to get back

on it We uh we just got back from Vegas last night so we did not do any meal

prepping in there Yeah Per I'm using it for everything

Like I got so many different folders Uh I problem is I have a lot of different ideas So I try to keep track of ideas in

there using it to organize thoughts organize uh direction of some of the ideas

But yeah I mean if you're not using AI you're falling behind right now And it's the information is out there The classes

that I've been taking are actually free Um what is the app that I use I'll let

you guys know so that way you guys can can look it up and start using it too It's an app called um Meetup And in this

app I just searched for like one Did you It's um I just searched for like

Microsoft Copilot or or you know um I'm part of like a Microsoft 365 user group

because that's the the technology that we use in here And they have meetups and

regular y classes that you can go to at no cost And and that's that's how I

found it looking for looking for groups Matter of fact AI told me about Meetup

Oh if you're looking for specific groups download this app

So definitely get on get on that app and see what what classes they got for you

So what else we got for for today I know we spent a lot of time on that It kind of spun off from the architect use to to

everyday use

Um I feel like we touched base on some of these in in a previous podcast but then again uh or another uh blueco

collar cruise but then again there's always something new always something to talk about even if you're on the same

subject So we're we can talk about this uh Staret

thing that's going on So just go ahead and read the actual CRA

fear and greed index and we're gonna all learn what this means

together I'm actually going to be pulling it up here in a second I'm going to put it on the screen It's a I think

it's like a PowerPoint presentation that they had on there Yep And Daniel's gonna read because his

voice just carries way better on that I went back and listened to a previous episode and and you can't even hear

yourself It sounded like I was in the background somewhere trying to whisper in someone's ear

You see Nate Hall said uh he prefers actual intelligence

You don't even use a laser measure You are holding yourself back my friend Hey

but to each their own right It works for you and you're able to to to make it work dayto day I I get it Um

I will I won't ever just go back to just using a tape measure only I use both

So the the NF this is this is from floor covering weekly says a recent report

from the National Retail Federation and Hackett Associates indicates that import volumes Am I

reading the wrong one Yeah US container ports I am reading the

wrong one

This one gave me the wrong

link Anyways we'll continue are projected to remain

elevated through the spring 2025 driven by retailers accelerating shipments ahead of anticipated tariff increases

So I think this just ties into that index that I was talking about So the key

discussion on on this subject is going to be uh I mean these tariffs are

hitting right it If you're a retailer or on the sales

side of things you're going to be getting these letters probably on a daily basis to where they don't even

know when these tariffs are are going to take effect and how much they are So I mean I think we just got

one yesterday for like a 14% and it's still uncertain that if it's going to be

that 14% or if it's going to be more So re starting at 14% Yeah With

So you got to be proactive on on things when um I was talking to getting pricing

for a project and you know our our sales rep came back with this is not with

tariff pricing I recommend you order this as soon as possible because things could

change tomorrow basically So the the thing that confuses me is what about the product that's already here in the US

What about the product that's already ready to ship They're going to put tariff costs right on that right away too Yeah And and

like I get from a business perspective I get it And if they don't do it and

others do they're leaving money on the table Well I think the reasoning behind that is say say we take that 14% But

that's only 14% and the actual manufacturer gets a 25% So the cost

difference between that 14 and that 25 is what is going to be made up in what

the the stock that they have now So it doesn't hit as hard And I I think

what the hope is is that um they take that and that 14% is good enough until

the the tariffs get lowered or eliminated That makes sense So they're they're

sharing they're sharing the the cost is is what is Yeah They don't want to hit us with the entire you know 10 15 25%

you know at at a 25% rate they they'll split it at that 14 and hopefully that

that offsets itself I do remember the last time they hit it happened to be right when I was remodeling the house

and I had to buy all that wood at like $68 a sheet and that same wood I can go

buy right now for less than $20 a sheet And that's what I've been telling people right They've been asking about how the

tariffs have affected us And I'm like man it's the crazy thing is is that prices just went down like 6 months ago

from last time and now it's doing it all over again So um they're looking at

Chinese goods which have recently doubled from 10 to 20% and now he's

talking about uh an additional 50% on these cuz it's it is it's a it's a trade

war going on What What's If we say we're going to do something they're going to

retaliate If they say they're going to do something we're gonna retaliate Yeah Hopefully it's um hopefully it works out

the way it's planned in the end where it gets everybody at the same table to figure it out Um it

just I guess we got to stop being uh the world's

u purchaser Right Right The all the the tariffs that they put on that

everybody's already had on us versus what's going on now Just trying to equal it out And it'd be nice to have it

equaled out because I didn't I didn't even realize some of those metrics uh up until you know the last year or two on

on some of that And it's just like we are just cons like all the other countries look at us as just a straight

consuming uh country Um and they've been able to get away with it for a long time

and I guess uh we'll see what happens Hopefully it's all for the good So Jesus says he needs help getting

contract material He has a bank so he can get material but how does

he get accounts from like the Mohawks and Shaws or is it just for GC

Technically GC shouldn't have accounts really It should be flooring

contractors And then he says that he he's having issues getting material from

Kristan And that right there um is a I guess you got to look at at each

manufacturer and know that they have different sections of their business So

Mohawk and Shaw both have like Mohawk has the Mohawk group Mohawk floors One's

residential one's commercial Shaw has Shaw floors Shaw contract And then after

that you know you also have um what do they like even Shaw has their

turf line and their their builder line too right Like the products that are specific for

builders Um like the I would say corporate structured

contracts stuff like that when they're selling in volume But it depends on what

what you need So if you're looking at a Shaw they can open you open open you up

a contract account but that doesn't necessarily mean that you're going to be able to get on their residential side

That's where a lot of them even the distributors are looking for you to

carry their their displays If you're not a

display a displaying you know retailer you're not going to be able to get your hands on some of this product So it's

all in who who your rep is and what you can do personally in that relationship

Maybe it's a one-off Hey hey I just need one roll of this and they may end up

doing it for you but typically if you're not going to have their their displays they're not they're not going to sell to

you and and sometimes in um you know when we first started and we were in getting our accounts together we were

told no quite a bit Um but it wasn't because we didn't qualify It was because

they didn't want to flood that area or that zone with the same product You don't you don't want 20 vendors in a 20

mile radius that can all potentially same sell the same product right you want to try to spread it out so that way

um like I said they're just not flooding the their market or their zone per se

Yep So I hope we answered your question on that I would definitely see who the reps are in your area I think you can go

on the websites and search for those or contact them to ask

them because each individual area is going to have different sales reps

Yep So uh as far as this the they're talking

about imposing fees on ships coming from China So this is on top of the

tariff 1 million to 1.5 million for each dock So you're not only looking at a

tariff of 50% you're looking at having to split that cost of just them docking

And remember during COVID we had the this same issue and it wasn't because of

the a trade war like this that was because it was just there was so much to

come in but only a certain amount of docking So some of these companies were paying that like dude I'll give you

50,000 $100,000 to dock my ship right now Well work workforce dwindled right

So so the the people who are available to to uh take charge of the freight to

ship everything were was limited And when you know you have you cut your your

your delivery workforce down to 50 20% All of a sudden that 20% becomes really

valuable Um and people would rather make a little bit of money than no money to

keep their product uh um going to where wherever it needs to go for the sales

They don't want to jeopardize any contracts either So

so he's saying that some people don't even carry Kristan and

that's where he was getting at where not everyone is going they're not going to open everyone up So cuz if you have a

saturated market then it's just like anyone can get it

right They want it to be exclusive to only certain people and protect those dealers so that way they're not

everyone's not selling the same thing So you have to look at the people that are

carousand dealers um differently than the other people

because you don't want everyone to be able to sell this the same thing because then you can just go anywhere and be

like who's going to be the lowest person Yeah I mean and you you have you have a

a different dynamic though bro Like you have the certifications and the training

and the understanding and the knowhow to accompany some of some of the sales Um and you have documentation to back all

that up So it's you can you can portray it as as a

niche market for yourself and and and that's a conversation you can have with your rep and say it all starts with that

that conversation with your rep I think is where what it gets down to It's going on the website and saying "Hey I need an

account for this." And don't get me wrong there's been times where you know someone comes in here and they're like

"This is the material I want." And I'm like "I have this that looks like it." Nope this material and then I contact

the the companies and they're like "Yeah there's three other people around you selling We're not going to let you sell

it." And that's just a sale that either I'm going to convince them that

um this material that I have is just as good or

sorry these are who this is these are the places who sell it Go ask ask one of

them if you can get it from them Yeah And that's where reputation comes in handy too Because if you're sending a

lean to someone because you can't facilitate it Um call them Hey I'm sending so and so your way Just let you

know like I I can't they want this material I don't have access to it I'm not going to be allowed access So um you

go And the other the other option is to Yeah Is that what you just said Is to go to one of these dealers and say "Hey I'm

an installer This is what I need Like help us help me out here." Like let's create a relationship If I have people

that that want to buy it I can come to you I can sell it

from you know from this dealer and you help me out I'll help you I I'll bring

you all the sales whenever someone comes to me Just had a conversation with uh with

another company yesterday about all of that had to say

"Look I understand that that we're referred but you want me to do all your

work and not get any of the margins of the sales That's kind of that's a hard pill to swallow when you realize how

many moving parts and pieces go into um a budget Just a budget Not even not even

a quote Just a budget So the the imports are expected to stay

the same all the way through uh spring and then

they the projections show that they're going to start declining in around June of

25 So we should start seeing less imports from at least China starting in

25 And that's across the board because you do there was a report yesterday that

I was looking at that said even I want to say it was Apple that is going to stop

shipping from China and actually start shipping more from I don't even remember where else

they're they're shipping from but they're going to start shipping from you know shifting away from China

to some one of other manufacturing plants that they have India maybe Oh

yeah there's there was a couple things that I was reading about that the other day too and and there every you know

everybody's just going to shift right Everybody's going to find a loophole They're going to they're going to move

their facilities to another country or update uh the their other facilities

that aren't in China just just to try to beat the the race I guess or beat the

game But we'll see how all that goes

And I think that's one of the issues is that the the flooring se sector is heavily reliant on imports You're

thinking any of your plastic flooring and by that's a lot of

flooring Uh people like to call it LVT LVP

Yeah And that just happens to be the uh material and the flooring that is

projected to increase and increase over the next few years like right So we're looking at supply chain disruptions and

cost cost fluctuations due to tariffs and shipping and that's a double whammy

If they're going to be charging the the tariffs on top of a anything that's coming from China we're going to charge

you 1.5 million to dock

So I mean it's it's not something that we we can control We just have to roll

with it And I would um highly suggest that if you are in

sales to put on

um an escalation clause in anything that you're sending out So you know I wonder

how much time is going to be before uh before people start shipping on the

black market Uh hey you want to get some of this LVP I got it on the low low Got

it I got it on the um a speedboat coming from Cuba tonight Yeah Of course that

Pablo Escobar right Everybody's gonna start finding their own private uh uh people to to kind of fly under the radar

and bring materials in It's funny to think about it like that but dude that's not really that far-fetched So

no I mean like I said man it it's there's nothing we can do about it We just have to roll with the punches Make sure you have an escalation clause in

there and make sure you communicate that with with everyone that you're working with

because we're all in construction We're all under the same thing man Everyone is dealing with it It's not just flooring I

have also you know talked to people

that it's not even things that are coming from overseas It's just supply

chain shortages all around because even one of the bigname manufacturers that

does a lot of base and transitions I'm looking at man I have been waiting for stuff

that was supposed to be here a month ago and they are telling me yes we still have no date for you and it's

like what am I going to do now Yeah And that that is [Music]

uh yeah that's that's a whole another story to be honest

So just just make sure you have yourself covered guys We we don't want anyone uh going out of business because they

didn't just have an escalation clause in there Hey if it raises this

percentage that's got to be covered by you And that's where transparency works

out really good because you're going to be like "Hey I will tell you exactly how much this is going to cost." Like I will

give you the bill you pay it Like I don't care about marking this up I just don't want to lose

And Nate Hall made another comment about there are domestic producers Isn't Adura

made here Um so your domestic producers if you guys are out there right now is

your time to shine man Drop your prices operate off of volume You have a window of opportunity that's pretty small right

now and you could capitalize on it um if you're able to produce and get your

product out and still find a way to make money with a lower margin But the volume thing

like it's a great window of opportunity And that's the thing It's I think every

manufacturer should probably have one or two lines that are made in the USA And

the I think the goal was always to expand and now is the time to do it But

I mean some of the stuff that I've been pricing out has I have been trying to

um look for that made in the USA sticker But the issue is is that

even some of the stuff that's made in the USA was already priced at around the

prices going to be with the tariffs So Americans are more expensive to pay

right It's only going to end up going up from there because if they're going to raise everything else the cost of everything else is

going to end up going with it So I I do have a couple projects out

there quoted with some you know made in the USA stuff because you got to start protecting it

somehow And I figured what better way than to just quote them now and hope for the best later And they come with when

you purchase a product that is made in the USA through per preferred flooring we will throw in for free a couple of

made in the USA stickers for your laptop Proud supporter of USA products

What else we got You have any more to add to to any of that Uh I was I was looking and that I was just out of order

So that um CR daily the the fear and greed index is

what we were talking about before I went into that that other one which worked out great because that was some good

conversation I think Cole has plans in Casey and Vegas

I don't know who Cole is I'll know in a minute

So a recent collaboration between John Burns Research and Consulting and CRA

Daily has produced the Fear and Greed Index a tool designed to assess current

sentiments and expectations within the commercial real estate sector over the next six months

So investors highlight an unprecedented focus on location quality noting that

buyers and tenants are prioritizing A+ locations due to limited resources And I

think that's what we've been we've talked about that before too about how um

the the commercial space has been dwindling especially when you're talking about warehouses and stuff because they

before they were being converted into um offices and now since co it's we've

been seeing a growing number of offices being converted over to like multifamily

Yeah And you you know this is about to get hit hard So there was a place uh

across the street from us that a while ago they said $1 amount They went looked at it after they started the renovation

and they wanted another dollar amount for lease But I got an email saying just just make an offer We'll entertain

anything right now Right like they just want an offer on the space because they made an investment

and all of a sudden nobody is looking for space to

lease They literally just said just make an offer We won't be offended I promise

Because they're not getting anything But um the quarter 125 report is based on

market ratings across four sectors which are multif family industrial retail and

al and office which is pretty all-encompassing when when

we're talking about it Oh he gave a link for the part I found it We'll just we'll just get back to that It says Cole

Manufacturing LLC is a Las Vegas 100% USA made SPC manufacturing facility So

um 100% Nice So I'm happy to be checking it on this uh See look at that Look at

that insight right there That's something we just learned today right And I've been at uh Novales their over

in Georgia and seen their production too So they produce quite a bit here in in

the States I mean it's hard to produce the amount of flooring we need in the states So that's why you get containers

and containers and containers over here But that's also how you get some of that stuff that comes over here with no name

on it You don't know who who made it just a white box And it's like good luck

with this I mean we I get those emails every single day Hey we're where yeah a

manufacturer from overseas buy an entire shipping container full of this

stuff I 100% read those emails with an accent

So Staret suggests that members leverage this data to engage with stakeholders

utilizing their extensive networks to validate findings and foster business development without solely competing on

price That sounds easier said than done

In order for people not to compete on price they got to be doing it for the passion instead of the profit And I think that um

unfortunately you have to do it for profit to some extent For the majority of it has to be for profit otherwise you

can't sustain and can't support passion So I guess finding balance is going to

be hard but finding purpose is even is even harder I guess

So it says I'm going to pop up this thing right here here says a value above

55 indicates expansion while a value below 45 implies contraction which it'll

show you where we've been and what is being projected right now as of quarter

1 So we're looking at this index right here So from 20

quarter 124 to quarter 125 it has actually increased which

means that people are looking at expanding and I think uh a big majority

of that is due to no one really wanting these spaces

anymore And then not only that but hey like you said give me a price I'm not

going to be offended Or them seeing the the value in housing and converting a

lot of these buildings over to that because um a majority of them are in

downtown areas So why not convert them when right that's where a majority of

people want to be anyways

I almost feel like um the the the next industrial revolution is in the US is

about to come Uh people are going to try to get back to the bare bones start manufacturing within either as a hobby

as a passion just to to create their their own brand Um and and this is kind

of where if you look at this area right here where it says access to capital

Um I think it's going to be harder for the regular person to access capital to

invest in things like this And it's going to be those the people that everyone loves all these in

um private equity is going to come in and start purchasing up a lot of stuff

Oh yeah that's already been happening for a while I think the foresight's been

been there to the people who are at the top of that uh that food chain They they already see

it So industrial and multifamily real estate are the strongest

sectors and that's crazy because we don't

see a lot of the industri I mean there is still quite a bit of industrial going up It's

just I don't understand why a lot of it isn't A lot of new stuff is coming up

but a lot of the stuff that's been around for a while people aren't wanting to lease for some reason

Yeah Well you're you're you're leasing somebody else's problems I think um a lot of a lot of places that you get to

lease are are outdated as far as um their features right So and

It's as not as cost effective as it used to be to lease and renovate as it is to

just get some land and build from scratch You know if if you're looking at

even a 15% cost difference to customize versus uh renovate you know people would

rather invest that 15% and getting exactly what they want instead of changing what they don't like

Right You can see right here where it's saying that office is steadily shrinking and that's

probably um half the reason why some of these people are trying to do um you

know 100% back to the office trying to save this retail or this uh real estate

market from from itself right now I mean even I

think Tanya goes into the office one day a week right now and that's it They've

already um they've already closed one of the buildings down where she works It's

just all empty and they've consolidated all into one building

you know when when real estate started when people were getting put

against others and bidding against each other um I said that when that started I said "Yep

they're going to totally mess everything up They're going to give a false representation of actual value Uh it's

going to cause everything to go up." And that's exactly what what happened And that

was that was right Yeah 2020 That was like right around co when it started happening And then

you look at this retail right here Um I have actually seen

some some stuff that said that they're they're looking at a return to retailers

because of everything being online They're actually going to the younger people are

going to want to start going back to retail because of

like I don't know like Nate was saying earlier a lot of untrustworthy people

online or you know the like um Teeu and stuff where yeah you can get something

super cheap well I don't know how cheap it's going to be anymore but it's not that quality that you want and people

are going to start getting sick of it and then focusing on going to more retail

Well it's like uh a lot of people are very what Textile like you like to buy online I am just getting comfortable in

doing that sometimes but I like to go feel and touch and look and smell and Well I think a lot of it has

to do too with um some of these online retailers shifting their return policy

where it's like you can't just order something and then return it It's

there's there's got to be some some sort of process in there where it's like too many I think maybe it's due to the

people that are sending things back that aren't what it says it is Like yeah I'm going to order this and then just put a

rock in this box and send it back But industrial is growing too Um I think

a part of that is due to the construction industry in general growing

and needing warehouse space

Construction is growing in in terms of what um the need for it

So people still want to build but the labor force is dwindling Uh but you

still need somewhere to store all your materials Yeah

Beth says "For flooring in particular it is very much a tactile experience involved What is the first thing you do

when you look at a new collection of something?" You have to touch it right Mhm Yeah I 100%

tools So we we did um what is it A pastry restaurant a few

years ago and I did provide them physical samples but after a while they were like "This texture is just holding

the flowers and stuff in it and it's really hard to clean So I think that's

where where you're you're looking at you know people want to touch it and feel it rather than just seeing a picture and

looking at the color like "Oh I love that color." Well what's it feel like Is it going to per is it going to provide

me the I don't know the smoothness that I

need in order to to be cleanable right Well that's one of the things like is it not only is it going to be

aesthetically pleasing but how is it going to perform right And a lot of people in most cases people neglect the

maintenance portion of it because they're going more for aesthetics than performance and cleanability and

maintainability So that's where a professional's got to come in and say "Hey if you get this just so you know

like um that beveled edge on that LVP that you want and this is how you cook and

what you cook with a lot this is it's going to get stuck It's going to start looking a little a little odd very

quickly So when you're when you're looking at this right and looking at it in terms of

what's it going to do to affect the flooring industry you're looking at multifamily man And

it's it's something that we've never we haven't done too much of but the people

that do multifamily do end up making quite a bit of money Um the thing is is

that once when you're looking at it it's not a huge money maker per se for the

installation side because it's typically a race to the bottom on the install rates because

they're they're looking at it like let's turn this over as fast as we can Don't

care what the prep looks like They're not looking at any of that They're just like put it in and get out and get out

Let's get people in these units is really Yeah And and that's because you know that multif family they're not

they're not necessarily going to last forever anyways right Let's get people in them start making money so that way

we have enough in pocket And I don't care if we're going to have to replace it after this tenant because we're just

going to put some more inexpensive stuff in there with some inexpensive labor and

all it does is have to last that next tenant

Yep You gotta it's got to last a year right But the I think that's where we fall

short on bidding on multif family is we don't look at it like that because we're always like well I want to do it right

If I'm not going to do it right I'm not going to do it Well if you do it right a

correct installation with correct maintenance can outlast an improper

installation with correct maintenance

Yep And that's what people don't look at But I mean it's not our money that's

being invested into these places So they can do what they want It's only our money if it fails

So it's they're looking at office

falling which I mean I don't know Even I think Chase um Chase Bank said that they

were going to do 100% return to the office and then they got a new CEO and the new CEO CEO was like "Yeah we're not

going to do that

So I mean if you're in the market definitely look into some some multifamily um industrial I know a few

people were looking at expanding into even the polished concrete market

the the codings market It's going to be huge in in these industrial spaces like

um Nate was saying that there's a lot of square footage in these places and

it's a majority of it that I've seen has been all polished concrete

Yeah there's a lot there is a lot of it And because it it it lasts right they're

going to polish it they have to maintain it It's easier There's no adhesives There's no there's not a lot of moving

parts to the polished concrete if the system is done properly And it it's just it's been a growing

market for so many years Um we've lost I mean just look at grocery stores have

been switching over to polished concrete for for years and then it's just not until recently where you go in there and

it's like oh now they're they're kind of switching back But how long is that going to last too I mean no one is

really going back to BCT unless they've had it in there already for years

Yeah you gota be that's that's uh I would say the older generations

um because that's what they know just like the word lenolium is thrown around

for for any kind of resilient Yeah it's the lenolium tile that clicks together

64% of commercial real estate investors are holding tight in the first quarter That means they're holding on to

their money right now and they're going to getting ready to invest here coming up pretty soon Yeah Because what happens

when you don't spend money If you're not buying then the prices aren't going to go up They're going to go down because

people need to sell And once they go down that's going to be attack mode

So if any of our listeners want to partner up and buy some properties over here in our area there's some for sale Let me know

I was already talking to uh to someone about that last week Like it's it's going to be about that time to where we

got to start pulling some money together and become your own private equity Yep

But it's just it's it's nice to see that people are actually doing this research and putting it out there for everyone to

see Like this right here was just downloaded off of a a website that the article was on And they they give you

everything Hey come learn about this and and do what you would will with this

information Look at those interest rates I think that's really what people are

are looking for right now is let's see these interest rates go down and then

you're going to see a bunch of people buying stuff up right and if they don't go down like the

value or the cost of the property will stay a little bit lower but once interest rates go down the price is

going to go back up kind of offset that or balance that I would say

um I almost man there's just so many opportunities on on buildings that need

a little when I say a little bit of love they need a lot of love But with the

right kind of love they you can you can double the value over by us anyway

Um but you know me I always have a million ideas but only one good one out of every

million But the information is there guys Make sure you uh look at stuff like

this and then start basing your the decisions that

you're making in your business on kind of what the experts are saying is going to be happening Um now would probably be

a good time to look into a a line of credit or you know if you were already

looking at expanding Um it I don't know if it's necessarily

the greatest time for a loan because of the rates are so high but it's definitely a good time to start

getting some some liquid in your pocket So that way when it is time you're able to uh capitalize on some of the stuff

Even if you're not buying the property to have that that liquid in your pocket in order to purchase goods in order for

when someone else buys these they're going to be be ready to start flipping and getting it getting it ready to uh

lease right away And there's a lot of different loans and types that you can check into for the

financials uh depending on on how you're classified or want to be classified

Um information is is is at everyone's fingertips There's there's no reason for you not to be able to to ask a question

and then find the right channels to go to And then and then being full circle on what we were talking about today

start feeding this stuff into AI and giving it you know ideas and how you

you're going to utilize this stuff Hey this is the information I have What are your thoughts on it What should I be

doing with this information What do you see What are other people saying I think that's the biggest thing What are other

people that are looking for the same information I'm saying or I'm asking

saying about this So we'll see what happens guys It's

going to be um I think anyone in business for themselves is always a roller coaster

but it's going to be a roller coaster for everyone coming up here seeing how these tariffs are going to are going to

shape the way we do business It's always going to be a roller coaster Just just

plan on that for the rest of your career Well thanks for listening in guys Uh we

are over time now I didn't We didn't even think we were going to last an hour and ended up being over an hour Yeah

Oops But yeah thanks for listening in If you like the content make sure you're liking

subscribing um like subscribe sharing sharing our stuff I mean that's the

biggest thing Let's get it in front of as many people as you can If you don't like it let us know Um we're we're

grown-ups so we can take it If you don't like it why don't you share it with all your friends and then ask them if they like it too because maybe they don't

like it too and they can team up with you and let you know Thanks guys for uh for joining the the

blue collar crew blue collar cruise number eight and uh we'll see you next week Thank you everyone

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The Huddle - Episode 145 - Would You Rather: Flooring Edition

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The Huddle - Episode 143 - Installer Confessions: Tales from the Job Site